Hi, I’m Laura
I build businesses that don’t break as they grow.
As COO of Mine & Yours, I helped drive 3x revenue growth in just over two years, opening new stores, improving margins, and building a leadership team that could actually run the business.
Before that, I spent 14 years at lululemon learning how to operate at scale; growing teams from 30 to 250, leading digital and retail strategy, and supporting thousands of employees across North America.
I’m not a traditional consultant, I work inside the business. Cutting through noise, building structure, and helping founders turn big vision into something that actually runs.
Today, I partner with founder-led companies as a Fractional COO to bring clarity, momentum, and strong teams to the next stage of growth.
What I help leaders doI help leaders bring clarity, structure, and stronger decision-making to businesses that have more potential than their current way of operating can support.
Whether growth is already happening or still needs to be unlocked, the work is about making the business easier to lead, less dependent on the founder, and better equipped to grow well.
When progress starts to feel harder than it should
Sometimes growth is happening, but the structure around it has not caught up. Sometimes the business has clear potential, but progress is harder to unlock than it should be. In both cases, the issue is rarely effort alone. More often, the business needs clearer priorities, stronger structure, and a way of operating that does not leave everything sitting with the leader.
Growth is happening, but it feels harder to lead well
The business is moving, but friction is building behind the scenes and too much still depends on you.
The business has more potential than it is currently able to convert
There is opportunity there, but the path to the next stage feels unclear, inconsistent, or blocked.
Too much still sits with the leader
Decisions stay too close to the ground, headspace disappears, and progress becomes harder to sustain.
My Approach
Growth needs more than momentum. It needs the right structure around it. The goal is not growth at any cost. It is growth that strengthens the business without stripping away its character. The best support should leave the leader clearer, stronger, and less trapped inside every decision.
Structure that supports growth
Growth needs more than momentum. It needs the right support around it — clearer foundations, better rhythm, stronger alignment, and less friction in how the business runs.
Growth without losing character
Not every kind of growth is good growth. The point is to help the business evolve without stripping away what made it valuable in the first place.
Stronger leadership, not more dependence
The best support should leave the leader clearer, more capable, and less trapped inside every decision. The work is designed to strengthen leadership, not replace it.
Clarity over noise
When a business feels overloaded, more activity is rarely the answer. Better decisions start with clearer thinking, sharper priorities, and a better view of what actually matters.
Ready to Grow?
You do not need to carry every decision alone. Bring more clarity and structure into the business so growth feels steadier and easier to lead.